Internet Headline Writing
This page was created for use in my former classes. It is only occasionally
updated resulting in many links being more of historical rather than current usefulness. Over time many links will suffer link rot.
Headline writing is journalism
Using headlines as a design element
Learning to write headlines that say something
Telling the story without repeating the lead
Developing and adhering to a headline style
When is a play on words appropriate?
Taking the time to rewrite
Headline writing exercise
Critiquing your own headlines
- Writing enticing headlines, subheadings and links
- 10 Tips For Writing Effective Web Copy
- JULIA HYDE — COPYWRITING & SEARCH ENGINE MARKETING SERVICES Free How-to Articles
- Good Keywords
- Online Evangelism A guide to Web Outreach
- FAQ: Search Engine Optimization SitePoint Forums
- BBC Training & Development BBC News Styleguide
- BBC - bbc.co.uk homepage - Home of the BBC on the Internet
- BBC NEWS | News Front Page]
- THE SLOT: A Spot for Copy Editors SHARP POINTS ****
- Some common errors in English List of Errors
- Writing Headlines and Blurbs for the Internet
- 3-Minute Headline Creator [$27]
A Simple Rule to Create the
Best Headlines: The 100 to 1 Rule
- Five Essential Web Writing Guidelines
- How Headlines Can Help
- 5 Facts That Will Have You Re-Writing Your Website In A Hurry
- Research-based Web Design & Usability Guidelines Web writing guidelines backed by research
- Woeful Circulations for Digital Editions
- Poynter Online - Tip Sheets: Online Writing for the Web
- Four Things Every Web Site Headline Must Do
- CyberJournalist.net: Online Storytelling Forms
- How to Write Headlines
- Digital Deliverance
- USC Annenberg and Online Journalism Review The Third Wave of Online Journalism
- NVCC - Writing Center
- Queensland Government Web Centre : Web Centre : Writing for the Web
- Language Tools - iTools
- Web copy style
Principles of copywriting for the web
- Copywriting for the web
- Begin with the Blurb
- Bill Cook shows us how to come up with the perfect Blurb to highlight our headlines.
- EGGads! Capital Headline Mistakes
- Meryl Evans tries to clean up the Web's headlines and give us a grammar lesson.
- Writing Well for the Web
- A few tips on how to write headlines on the Web.
- Do's and Don'ts of Headline Writing
- Read this and you'll know you're Ps and Qs about headlines.
- Guide to Writing Headlines
- A well-written interesting article about headlines.
- How to write titles
- A good guide to writing headlines with a characterization of different kinds of headlines.
- Microcontent: How to Write Headlines, Page Titles, and Subject Lines
- By Jakob Nielsen, the master of usability.**
- Writing Headlines
- Good headlines, bad headlines; an article full of tips.
- Writing Headlines not so Easy
- A useful tutorial from the Akron Beacon Journal.
search: web Headline writing
Here are interesting results of a study from the Poynter Institute that tracked users' eye movements on mock news-oriented web pages and generated "heatmaps" indicating where they paused and for how long. < http://www.poynterextra.org/eyetrack2004/main.htm > [
only people who did not need to wear glasses!]
- Upper left section of page gets most attention.
- Dominant headlines get more attention than photos ("On average, a headline has less than a second of a site visitor's attention").
- The first words of a headline, or the left 1/3 of a blurb, get most attention.
- Photos larger than ca. 230 pixels wide & deep, showing people's faces, do best.
- Small type encourages reading rather than scanning (they don't claim this guarantees the text will actually be read).
- Short paragraphs get more attention than long ones.
- Top of page is the best location for nav bars.
- This jumped out at me --> "new, unfamiliar, conceptual information was more accurately recalled when participants received it in a multimedia graphic format. ... information about processes or procedures seemed to be comprehended well when presented using animation and text".
** Home ** Class Pages ** Site Map **
David J. Hark
P. O. Box 201 Shepherdstown, WV 25443-0201
Last updated: 17 September 2004
© 2004 David J. Hark